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FASH-LANTHROPY: Wacoal Supports Breast Cancer Research For Cure

October 8, 2011

For over 10 years, Wacoal has supported Susan G. Komen For the Cure to KNOCKOUT breast cancer. Currently, over $2.5 million dollars has been raised through Wacoal’s outreach programs, including FI(ght)T For the Cure and Support the Girls.

The partnership began with just one bra – the Awareness bra – and expanded into a nationwide event series – FI(gh)T For the Cure – with over 12,000 events across cities nationwide. At a FI(ght)T For the Cure event, for every woman who receives a complimentary fitting from a Wacoal Fit Consultant, Wacoal donates $2 to Susan G Komen and another $2 for every bra or shapewear item purchased at the event.

In addition, for two-weeks in October (October 2nd – 16th) Wacoal’s “Support the Girls” program donates an additional $2 for every bra purchased from the Embrace Lace and Awareness collections.

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