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ideeli Returns to Mercedes-Benz Fashion Week

February 10, 2012

As the only official retail sponsor of Mercedes-Benz Fashion Week, ideeli brings the runway excitement online with:

The launch of ‘The Buzz’ (www.ideeli.com/thebuzz) – ideeli’s social media style hub featuring exclusive interviews, real-time fashion week coverage via blog updates, Twitter and Facebook feeds, giveaways as well runway and behind-the-scenes videos.
 
·         Daily sales featuring select picks from the very same designers showing throughout fashion week, including, Nicole Miller, Calvin Klein, Vivienne Tam, Badgley Mischka, Tadashi Shoji, Betsey Johnson, Custo Barcelona, Carmen Marc Valvo and more.  Each sale is timed to go live at noon on the same day the designer is scheduled to present their collection at Lincoln Center.
 
·         #ideelStyle – ideeli’s Twitter campaign showcasing the best street style – starting with looks from the streets at fashion week.  Selected style mavens will be issued $25 ideeli gift cards on the spot, and will be featured on Twitter, Facebook and the ideeli blog.
 
·         A special edition of ideeli’s giveaways via #RUSHHOUR, featuring Nicole Miller on Friday, February 10th and official MBFW Gift Bags on Friday, February 17th. 
 

MBFW Featured Designer Schedule includes:
 
·         Thursday, Feb 9th                Tadashi Shoji, BCBG Max Azria, Candela
·         Friday, Feb. 10th                  Nicole Miller / Tommy Hilfiger
·         Saturday, Feb. 11th              L.A.M.B
·         Sunday, Feb. 12th                Carmen Marc Valvo, Custo Barcelona
·         Monday, Feb. 13th               Betsey Johnson
·         Tuesday, Feb. 14th               Badgley Mischka
·         Wednesday, Feb. 15th          Vivienne Tam, Anna Sui
·         Thursday, Feb. 16th              Calvin Klein, Elle & Harpers Bazaar

 

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