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Fash-lanthrophy: Three Limited Edition Model Citizen Argan Oil Collections

April 7, 2012

Josie Maran Cosmetics bringing beauty for a cause together with three models and three non-profits through Three Model Citizens. Supermodels Josie Maran, Petra Nemcova and Angela Lindvall are dedicated ‘model citizens’, committed to improving the world in which we all live. So, eco-beauty maven behind Josie Maran Cosmetics tapped fellow models to join her in creating limited edition artwork for the bottles of her signature 100% pure Argan Oil to benefit the causes they believe in.  Launching in conjunction with Earth Day on April 22nd , each of the three limited-edition kits supports a cause close to one of the model’s hearts.

Living in a sustainable, earth-friendly way that benefits the planet has always been an essential part of beauty for me,” explains Josie Maran. “Petra and Angela are also so dedicated and passionate about the causes they support, and I wanted to share our enthusiasm with the world. We want to encourage everyone to join us in becoming ‘model citizens,’ and the limited-edition Argan Oils are a great place to start.”

Are you interested in supporting Model Citizen? Here are the deets on the three models, their causes in effort to support the cause

Josie Maran

Josie Maran is a supermodel, mother, and the founder and Chief Eco Officer of Josie Maran Cosmetics, a company committed to creating Luxury with a Conscience beauty products that are both good for you and safe for the Earth.

Women for Women International gives women survivors of war tools to become self-sufficient. Since its creation, Women for Women International has given hope to more than 299,000 women survivors of war and conflict and helped them move toward economic self-sufficiency with our year-long program of direct aid, rights education, job skills training, and small business development.

About the Label Artwork Design:  “My mother, daughter, friends, and coworkers are all women who inspire, support, and challenge me everyday.  To empower each other, to hold each other up and to stand together is how we’ll change the world. I wanted my bottle to capture this powerful message and to reflect this truly important cause.”



Women for Women International Limited Edition Kit, $52, Josie Maran Cosmetics



Petra Nemcova

Petra Nemcova is a model, host, author, philanthropist and the founder of the Happy Hearts Fund (HHF).

Happy Hearts Fund is a non-profit foundation dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. HHF works during the period after emergency response is complete, implementing sustainable practices to ensure a lasting impact.  Globally, HHF is active in nine countries and has built/rebuilt 56 schools and kindergartens. Since inception our programs have benefited more than 34,412 children and 337,450 community members.

About the Label Artwork Design:  “Like the girl in the artwork, I hope all the children that benefit from HHF are uplifted from hardship to a brighter future after natural disaster.  That’s what the balloon hearts symbolize to me – a better life for those children. After what they’ve been through, they deserve this and I will always make this a mission of mine.”



Happy Heart Fund Limited Edition Kit, $52, Josie Maran Cosmetics



Angela Lindvall

Angela Lindvall is a supermodel, actress, mother, an active environmentalist and a health advocate.

Healthy Child Healthy World ignites the movement that empowers parents to protect children from harmful chemicals by expanding awareness of unnecessary toxic risks to children’s health, encouraging easy actions and responsible lifestyle choices, advocating for corporate policies and government legislation that protect children from environmental health risks and engaging communities to take collective actions to create a healthier world.

About the Label Artwork Design: “The simplicity of the dandelion symbolizes what I would like for the future of our planet: an environment free from toxins and harmful chemicals that grows and exists peacefully, and the promise of hope for the children of the world. From an early age, we’re taught to wish on dandelions and I hope to inspire people to remember to be positive and to always look forward.” 



Healthy Child Healthy World Limited Edition Kit, $52, Josie Maran Cosmetics


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