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Announcing GUESS Eyewear’s First Shades of Summer Playlist!

July 18, 2012

 

GUESS Eyewear is gearing up for the launch of its first Shades of Summer Playlist! The brand wants you to jam out to 5 of-the-moment artists, hand-picked specially for you by their team. Selected playlist tracks include tunes by The Hood Internet, The Knocks, Vacationer, Totally Enormous Extinct Dinosaurs, and Penguin Prison – all perfect for Summer listening while traveling, lounging by the pool, or dancing out on those hot nights. The playlist will launch Friday, July 20th and will be able to be downloaded with any purchase of GUESS eyewear on www.guess.com through August 31st.

 

Tracks on the playlist include:

The Hood Internet – One for the Record Books

The Knocks – Dancing With The DJ

Vacationer – Good As New

Totally Enormous Extinct Dinosaurs – Garden

Penguin Prison – Multi Millionaire

 

In celebration of the Shades of Summer Playlist, there will be a few summer jam parties across the nation. The first event is an in-store celebration of the debut of the playlist in Miami’s GUESS store. There, The Hood Internet will be DJing and attendees can get a card with their code to download the playlist with any purchase of GUESS Eyewear. The second event is the opening night party of Miami’s own Salon Allure 2012 at W South Beach, where The Hood Internet will DJ a fashion show and Grey Goose will be serving cocktails. The final event will take place in GUESS’s Chicago store to celebrate the beginning of Lollapalooza weekend. There, The Knocks will spin their new tracks and attendees can again receive cards with their code for the download of the Shades of Summer Playlist with any purchase of GUESS Eyewear.

 

Further event details are as follows:

 

First Event: GUESS Eyewear Shades of Summer Playlist Debut

Date: July 20, 2012

Time: 3:00 PM – 5:00 PM

Location: GUESS Store @ 736 Collins Avenue

Musical Guest: The Hood Internet

 

Second Event: GUESS Opening Night Party of Salon Allure 2012

Date: July 20, 2012

Time: 8:00 PM-11:00 PM

Location: W South Beach, WET

Musical Guest: The Hood Internet

 

Third Event: GUESS Eyewear Shades of Summer Playlist Celebration and Kick Off to Lollapalooza Weekend

Date: August 2, 2012

Time: 6:00 PM – 8:00 PM

Location: GUESS Store @ 605 N. Michigan Avenue

Musical Guest: The Knocks

 

Those who download the playlist, as well as, attend the parties are encouraged to tweet support of the initiative by using the hash tags #GUESSEyewear and #ShadesOfSummer.

 

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