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Fash-lanthrophy: Richard Chai for EFFEN Vodka Inspired Dress Worn by AnnaLynne McCord

October 18, 2012

For the past year fashion designer, Richard Chai has partnered with EFFEN® and DIFFA: Design Industries Foundation Fighting AIDS.  Just last night, actress AnnaLynne McCord (90210) wore a Richard Chai Exclusive Gown Inspired by EFFEN® Vodka to the Somaly Mam Foundation’s Gala.

In creating the gown, Chai pulled inspiration from the bottle’s modern design aesthetic to create a gown made of chiffon with satin and structured silk taffeta while showcasing elegant hand pleated detailing.

As part of this partnership Richard designed a custom gown inspired by EFFEN®, that will be auctioned off with 100% of the proceeds going to DIFFA.

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