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Versace’s Versus Brand To Launch New Creative Initiative May 15th

April 23, 2013

The countdown to a new era for the Versus brand has begun! On May 15th, Versace will reveal their new digital initiative and designer collaborations for the Versus brand.

A social media campaign was created to give a preview of the new collection as well as the overall aesthetic of the Versus brand, which is reclaiming its place as the young heart, soul and spirit of Versace.

Versus loyalists can tune on YouTube, where Donatella Versace will talk about her new Versus; or go behind the scenes to discover the ever-changing concepts and influences that shape Versus Versace as it continues to evolve,

To become part of the new Versus tribe of urban, mobile, free-spirited community follow the countdown on until May 15, when the new website and online store will open. You can also follow daily on:




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