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New COVET Fashion App Launches With Brand Ambassador Rachel Zoe On Board

June 26, 2013

 In just a few short weeks, fashionistas, style spectators and shopaholics will all have a fun new virtual place to exert their stylish energy into – the new Covet Fashion app.


The shopping and styling platform promises to be an innovative place that merges technology, fashion, m-commerce and gaming. On the app, fashionable folks will have a chance to layer together head to toe looks for a chance to win some of the latest apparel from top designers. Other app features will include celebrities, stylists, designers and other influencers acting as content contributors and advisors to the app platforms audience. Kicking off the launch as Style Ambassador is designer and celebrity stylist Rachel Zoe. 


Covet Fashion plans to reshape how people discover, shop and make purchases while interacting with brands online. Currently, the app is live in international test markets and will be officially available worldwide early July. The company will continue to add contemporary and luxury designers to their expanding roster, which includes Rebecca Minkoff, DKNY, Joie, Halston Heritage, Dannijo, torn by Ronny Kobo, Cut25 by Yigal Azrouel, Cynthia Rowley, Sigerson Morrison, Hudson, Botkier, and more. The platform will rpovide brands with data points and analytics, offering deep insight into their consumers buying behavior along with an additional passage to add to revenue streams. The new app will be free to download and available on Apple’s mobile devices, including iPad, iPhone and iPods. 


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