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FASH-LANTHROPHY: Pantene, Walmart and Seventeen Magazine ‘PonyUp’

September 3, 2013

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September 7th marks the second annual National Donate your Hair Day and Pantene, Walmart and Seventeen Magazine are partnering up for the cause. This unifying day of giving encourages people to cut and donate their healthy hair to the Pantene Beautiful Lengths program to make real-hair wigs available at no-cost to women who have lost their hair due to cancer treatments.

On National Donate You Hair Day, Pantene is encouraging women across the country to PonyUp and donate their ponytails. To date, the Beautiful Lengths program has donated 28,000 real-hair wigs to the American Cancer Society’s wig banks across the country. Those unable to donate can still be involved by pledging to donate next year or by planning a donation cutting event for friends and family. Even something as simple as Tweeting their support for the program @Pantene using #BeautifulLengths will help support the cause.

As a thank you to those who donate, Pantene Beautiful Lengths is running a special promotion at Walmart offering donors a rebate of up to $30 in the form of a VISA gift card by mail to cover the cost of their salon haircut. Those who cannot donate on September 7th are still encouraged to make the cut. Walmart is running the promotion all through September and October to continue their support of the program and Pantene Beautiful Lengths accepts donations year-round.

For those wondering what to do after the big chop, Seventeen magazine will provide inspiration for new hair cuts, in the September issue.

National Donate Your Hair Day participants are encouraged to show off their new cuts by Tweeting @pantene and @seventeenmag using #beautifullengths.

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