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FASH-LANTHROPHY: Celebs Give For A Cause Through Lole Yellow Label

November 7, 2013

The third annual Lolë Yellow Label Program has kicked off! The initiative was started by the company’s President and CEO, Bernard Mariette, as a part of the brand’s commitment to create long-lasting, versatile clothing while reducing unnecessary purchases and waste by giving an old coat a second life. Proceeds from all coat sales made from the program will be donated to, due to their like minded mission to eliminate waste and support communities.

On board in support of the cause, are a few celeb starlets who will be donating their used coats to go up for sale on Lolë Yellow Label website. Some of the ladies include: Elisabeth Rohm, Jamie Chung, Lisa Rinna and Beth O. Stern. But, everyday woman can join in on the cause, too! Simply go to the webpage and follow the steps detailed. If your coat meets the criteria, Lolë will email a complimentary UPS Return Label to use to send in your donation. Clean coats of any brand or size and worn less than five years will be accepted, and Lolë will deliver the sold coats to their new owners, free of charge. For everyone participating in the Lolë Yellow Label Program, Lolë will provide a $50 gift card towards the purchase of a new Lolë coat.



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